Oct
26
I’ve promised myself I won’t spend more than 10 minutes on this blog entry. A separate entry on time management is forthcoming. It’s 6:15pm. Here goes…
I’ve had incredible success with SEO. Ironically enough, my search engine business that I sold in 2005 benefited hugely from SEO. 10,000 uniques per day from Google alone was not uncommon.
There are two basic approaches to SEO.
Type 1. You can focus on driving traffic to a small set of pages. Optimize for a particular set of keywords. Get lots of backlinks to those pages driving up their pagerank. Hope that you get a high conversion rate on those pages.
Type 2. Provide lots and lots of unique and useful content. Publish that content in a way that Google can index it. Have a few pages that have lots of links to your useful and unique content. Get lots of backlinks from good quality sites to those jump-off pages (or directory pages if you like).
Type 1 will not get you much traffic, but those that do arrive will bounce less and have a much higher conversion rate than the second approach.
Type 2 will get you as much traffic as you have content. If you have 350,000 pages, you can easily exceed 10,000 uniques per day provided you get some very high quality backlinks to your jump-off pages. But these visitors weren’t looking for your site specifically. In fact most of them come, stay for 1 second and go away.
I tend to go with Type 2. Have a TON of content that’s somewhat related to the product or service you’re trying to sell, drive massive traffic and try to convert from there.
When you choose Type 2, you get Type 1 for free. All 350,000 of those pages you’ve published have a backlink to your home page. That means they’re driving a huge amount of internal pagerank to your home page. That combined with a few high quality sites linking to your home page will give you high conversion rate Type 1 traffic.
Remember, you need to publish as much UNIQUE and USEFUL content as you can. If Google doesn’t send you visitors in droves, then they’re not doing their job because they’re in the business of listing unique and useful web pages in their search results.
It’s 6:31 and I’ve overrun my allowance. The best SEO resource on the Intertubes is at http://webmasterworld.com/
